REDU Workshop

We are a certified social enterprise and a reference in Romania for sustainable fashion, garments and textiles.

Concerned about the impressive negative impact the fashion and textile industry was having on the environment, but confident in the fact that it could be diminished, an idea arose in 2015’s spring at the very Eastern end of the European Union.

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In Iași, Romania, a handful of people, members of the Mai Bine grassroots organization, created and launched REDU.

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The group of activists built REDU on the solid ground of its previous experiences and undertakings devoted to capacity-building for sustainable development. What started out as Mai Bine’s pioneering project, inspired by the organization’s values, now is a certified social enterprise that serves as reference for the Romanian sustainable fashion, garments and textiles industry.

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We were the first in Romania to address waste in both an organized and entrepreneurial way and also by applying the triple bottom line approach: people, planet, profit.

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The name itself is a call to action that reflects the enterprise’s mission: that of reducing the textile waste in active and creative ways. Set in the second person, REDU means “reduce” in Romanian. It calls for participation, as change can only be made through persistent education (we constantly work on awareness campaigns meant to educate the community on the hidden environmental and social costs of the fast fashion and also on ethical alternatives).

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